PRIVATE BRAND

GLOBAL MINERALS
DEAD SEA DEALS (DSD)

PRIVATE LABEL OPTIONS​

As specialists in the manufacture of Private Label products, we are proud to offer a range of highly effective and competitively priced Dead Sea cosmetic personal care products that can be specifically designed & manufactured to your specifications.

WHY US

We are committed to the development and manufacture of cosmetic products formulated from the unique, rejuvenating salt, mud, minerals and water of the Dead Sea. We manufacture some of the finest, top quality personal care cosmetic products distributed worldwide.
We ensure that products undergo rigorous testing by two international laboratories in order to meet the strict requirements of the FDA, CTFA and other organizations worldwide therefore ensuring the safety and efficiency of the products offered. None of the products are tested on animals.

We select the finest, natural and most innovative ingredients for use in our personal care cosmetic products, ingredients that are renowned for their curative & cosmetic properties.   All products are manufactured in line with the latest consumer trends and free from controversial ingredients and none of the products manufactured byusare tested on animals.

We are proud to offer hundreds of skin care cosmetic products that are offered under our own labels or variations on them. These ready-to-use formulas have been extensively researched, developed and tested over-time and have proven to be highly effective and marketable. Our highly skilled Research & Design team endeavor to meet each client’s individual requirements, specifications and budget in order to achieve the client’s desired Private Label products.
We offer an extensive range of concept development packaging for our clients to choose from, manufactured both in Israel and abroad and pride ourselves in our ability to source the ‘perfect’ packaging for each individual client.

Private Brand - Pros and Cons

A private brand is a product manufactured by a manufacturer, but sold under a brand owned by a marketing company, usually a marketing network. In some cases the brand will be the same brand as the reseller company, but sometimes the marketing network will create a separate brand for its private brand, all depending on the positioning it wants to create for the brand. There are several differences between private brands and regular brands, which create pros and cons for the private brand.

Price

Private brands were originally created by marketing networks to reduce their dependence on manufacturers with strong brands. But in order to compete with the well-known brands of manufacturers, private brands have been sold at lower prices. Due to the low price, which is the most influential signal on quality perception, products sold under a private brand were perceived as less quality. Even in cases where the product is manufactured by the same manufacturer who manufactured the branded product, the products sold under the private brand were seen as less quality. Although over time, some private brands have succeeded in establishing themselves in such a way that they are perceived as high quality as the regular brands, most of the private brands are still perceived as less quality, as a result of the low price and overall image of the private brands.

This creates an advantage and disadvantage for private brands. In situations where there is a high price sensitivity, and today with the social protest and the struggle against the strong brands, the private brand has a big advantage because it is seen as a relatively high quality substitute, but at a fair price. The higher the price sensitivity and the more flexible demand, the private mugs have the advantage. But this is also a disadvantage, since private brands will always be subject to the “sponsorship” price of the branded products and will always have to be at a lower price. Another disadvantage of the low price of a private brand is the absolute profit it provides. While profitability may be the same as other brands or perhaps even higher for the marketing network, but because of the low price, it may certainly contribute less profit overall.

Diverse

Because a private brand is not linked to the manufacturer but to the reseller, a wide range of products from different manufacturers can be introduced under the brand and operate in a large number of categories. Therefore, in most cases, private brands will include a wide range of product categories and will not focus on one category. Of course, this has a big advantage, as the marketer enjoys a “branding” to many different products and has the ability to add product categories under the same brand with relative ease. But there is also a disadvantage. When a brand contains a wide range of products, there is no expertise and professionalism in the eyes of the customers and the product is usually perceived as less quality. And here again comes the price issue. Customers will not be willing to pay for a private brand the same price as a branded product because it will always be perceived as less quality. As most marketing chains add product lines under the private brand, they enjoy a larger volume of sales, but they hurt the quality image of the private brand.

There are marketing networks that, despite the wide variety, have managed to create a very positive image in terms of quality for their private brand, but it required a lot of resources and time. Customers should realize that indeed all products that come under the private brand and manufactured by a wide range of manufacturers meet high quality requirements. As long as the private brand offers a wide range of products, it is a competition for many suppliers for the marketing network and this can lead to struggles with the suppliers.

Marketing Communications

As mentioned before, a private brand is usually owned by a marketing network and is almost always sold at a lower price than branded products. Therefore, marketing networks can take advantage of the point of sale, which is under their control, to promote the private brand and carry out targeted marketing communications. It is very rare that you encounter a situation where a marketing network advertises its private brand on mass communication channels and not just at the point of sale. The ability to focus on marketing at the point of sale is a cost benefit to the private brand. The resources to invest in marketing are much lower in general and especially because the selling point is owned by the marketing network.
Of course, marketing networks have to be a tightrope in the degree of investment in private brand marketing. Keep in mind that branded products usually still make up most of the sales of the marketing networks, and if they put too much marketing effort into the private brand that competes with the branded products, they can “upset” the strong brand owners and may respond by downloading products off the shelf.
Of course, marketing networks have to be a tightrope in the degree of investment in private brand marketing. Keep in mind that branded products usually still make up most of the sales of the marketing networks, and if they put too much marketing effort into the private brand that competes with the branded products, they can “upset” the strong brand owners and may respond by downloading products off the shelf.